Brand Momentum: Blocker Outdoors Offers the Hottest Performance Apparel for the Hunting Lifestyle
The original scent control company for hunters launches its best ScentBlocker and SHIELD Series apparel ever at ATA 2020
Building on the momentum of incredibly sharp Q4 2019 sales, Blocker Outdoors is proud to unveil its vast line of 2020 SHIELD Series and ScentBlocker apparel to the industry at this week’s ATA show in Indianapolis.
Muskegon, MI (January 10, 2020) – Success doesn’t happen by accident. Whether it’s a young hunter taking his first deer, a veteran hunter arrowing her largest buck ever, or an outdoor company following through on its promises to customers after 40 years in business, success comes from the desire to achieve through continual learning and hard work.
“At Blocker Outdoors, we believe in the constant pursuit of perfection; the product development and refinement process never stops,” says Rebecca Arellano, Nexus Outdoors VP of Design and Technical Development. “This year we have focused on the fine-tuning of our 2019 products, while also adding some great new and needed products to complete the hunter’s ensemble. We take comments from the field seriously and have worked to make great Blocker Outdoors products even greater. We review everything: construction, materials, fit and more to optimize function and comfort. This empowers our customers to pursue their passions without worry of gear failure.”
In a time when other hunting apparel brands are trimming features and raising prices, SHIELD Series apparel from Blocker Outdoors celebrates the fact that great-fitting technologically-advanced hunting clothing doesn’t have to come with a high price tag to be incredibly valuable. Featuring exclusive S3® technology to maintain an advantage in the field, each unique garment in the massive line of SHIELD Series apparel for men, women and youth hunters proves what’s possible when you choose to pay for performance, not a trendy, overpriced logo. From spring turkey hunts to the chill of the post-rut, from the Midwest to the Rocky Mountains, Blocker Outdoors SHIELD Series apparel offers versatile, hardworking systems for success.
The entire SHIELD Series is available in several popular camouflage patterns, including all-new Realtree Excape, delivering multi-season concealment across an incredible variety of terrain and environments.
Blocker Outdoors’ premium line of ScentBlocker apparel includes a diverse range of base layers, early-, mid- and late-season jackets and pants, and a complete line of caps, gloves, facemasks and headcovers for any pursuit. ScentBlocker apparel features Cold Fusion CatalystTM technology, which combines the power of activated carbon and Merino wool to deliver premium odor adsorption and the unique warmth, strength and antimicrobial properties of natural wool. No matter when or where your hunt takes place, ScentBlocker has the premium apparel to elevate your performance to the next level.
For over 40 years, the Blocker Outdoors shield logo has represented the ideals of faith, family and the outdoor lifestyle. It stands for the traditions we value and share with our customers, like spending quality time with friends and the feeling one gets as the sun rises and the woods comes to life on a silent morning. Most importantly, it has always stood for the determination and commitment it takes to work for success and earn the rewards that come with it. Today, tomorrow and 40 years from now, the Blocker Outdoors shield logo will continue to serve as a symbol for these same virtues and guiding ideas.
ABOUT NEXUS OUTDOORS
Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok®, OZ®, ScentBlocker®, Scent Shield®, Whitewater Outdoors® and Tree Spider® brands. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy technology and Trinity technology, which provide superior success in the field. ScentLok and Scentblocker are pioneers in the hunting industry, which many credit with creating a market based on the elimination of odors to get closer to big game.