Slow Roll, Burn or Helicopter
Northland’s new Tandem Willow Reed-Runner is a versatile gamefish pleaser.
BEMIDJI, Minn. (July 27, 2021) – Spinnerbaits are as ubiquitous to fishing as apple pie is to America. It’s unlikely you’ll find an angler’s arsenal that doesn’t contain at least a handful of spinnerbaits, diehard casters brandishing multiple styles, sizes and colors, each geared for specific species and conditions.
For 2022, Northland Fishing Tackle puts a new spin on their infinitely popular Reed-Runner®, the new Tandem Willow Reed-Runner®. The garish spinnerbait is flush with aggressive blades and long on design and component quality.
The premium, yet affordable spinnerbait is predicated on dueling willowleaf-style blades, perfectly arranged and balanced to maximize flash and turbulence in the water. Blades are affixed with slick spinning and durable swivels. The stout steel hairpin features a loop bend tie-eye for easy clipping with snaps and leaders, too. The loop bend tie-eye truly separates the entire Reed-Runner series from the competition.
The Tandem Willow Reed-Runner’s body is equally as distinctive. Their weighted heads are sculpted to emulate a baitfish, its bulging bicolor eyeballs infusing added attraction. The jighead opens into a firmly embedded premium Ultra-Point hook, which can easily support a trailing Northland Slip-On Sting’r Hook to thwart short strikers.
The Tandem Willow Reed-Runner’s skirt stands out as well. Not your typical skirt, the Crazy-Legs® silicone skirt is cap-wrapped, meaning the individual legs are unified into a single component. The benefit is that if a bass or pike pulls on the skirt, you don’t lose individual strands. We’ve all had skirts thinned out to uselessness over time. Not true with Northland’s Crazy-Legs silicone skirt. And beyond durability, the skirt itself is supple and pulses seductively in the water.
Virtually weedless, the Tandem Willow Reed-Runner is deadly pulled through or atop vegetation. To that, it’s a producer running amongst emergent vegetation and submerged timber as well.
Versatility abounds as well. In cold water conditions, slowly reel the Tandem Willow Reed-Runner on a straight retrieve, letting its natural motion do the heavy lifting. Opposingly, in warmer water, burn it in and ready for titanic strikes. Another method is “helicoptering” the Tandem Willow Reed-Runner, letting the bait freefall into pockets in the weeds. Pike and muskie enthusiasts will appreciate how the lure trolls on an even keel while covering water. In all instances, add a soft-plastic trailer, like a curly-tail grub or craw for even more mass and action.
The Tandem Willow Reed-Runner is available in ¼, 3/8 and ½-ounce sizes. No lack of color options, either, as the Tandem Willow Reed-Runner is available in 15 colors to include the new Sexy Shad, Gizzard Shad and Gold Shiner. MSRP is $6.99 to $7.99 and will be available in 2022.
In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.
ABOUT Bagley Bait Company
The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.