December 9, 2022

Now anglers can match-the-hatch with their favorite spinnerbait designs

BEMIDJI, Minn. (August 12, 2021) – Northland Fishing Tackle is proud to introduce three new bass-centric patterns into their premium line of Reed-Runner® spinnerbaits. These new colors were formulated by a team of bait designers and pros to mimic a variety of forage in different water types.

The new patterns include Gizzard Shad, Gold Shiner and Sexy Shad and are available in all Reed-Runner spinnerbait styles, except for the Reed-Runner Magnum, which comes in a fish-catching Silver Black versus Gizzard Shad.

All Reed-Runner blades are affixed with slick spinning and robust swivels. The bait’s stout steel hairpin features a loop bend tie-eye for easy clipping with snaps and leaders, too. Inclusion of the loop bend tie-eye truly separates the entire Reed-Runner series from the competition.

Reed-Runner weighted heads are sculpted to emulate a baitfish, their bulging bicolor eyeballs infusing added attraction. The jighead opens into a firmly embedded premium Ultra-Point hook, which can easily support a trailing Northland Slip-On Sting’r Hook to thwart short strikers.

Not your typical skirt, the Crazy-Legs® silicone skirt is cap-wrapped, meaning the individual legs are unified into a single component. The benefit is that if a bass or pike pulls on the skirt, you don’t lose individual strands. We’ve all had skirts thinned out to uselessness over time. Not true with Northland’s Crazy-Legs silicone skirt. And beyond durability, the skirt itself is supple and pulses seductively in the water.

Packs of individual Crazy-Legs Skirts in these colors will also be available in either two per card (MSRP $3.99) or nine per card (MSRP $12.99) for anglers looking to dress their own Reed-Runner® spinnerbaits.

Gold Shiner


Designed to mimic all types of shiners, the Gold Shiner pattern brings anglers just the right amount of flash to get the job done in waters with shiners as primary forage. Available to ship Spring 2022.

Gizzard Shad


The Gizzard Shad skirt offers just the right amount of white, black, and silver making it ideal to mimic all types of shad. Available to ship Spring 2022.

Sexy Shad


Featuring ample amounts of blue, green, white, black and silver, the Sexy Shad skirt is a go-to for those blueback herring or threadfin shad bites. Available to ship Spring 2022.

Whether you’re a fishing pro or a weekend angler, you’re going to want to give the new Reed-Runner colors a shot. They represent serious coast-to-coast fish-catchers and have been painstakingly designed to meet the forage-matching requirements on waters from the deep south to the far north. Trust us, you will not be disappointed.

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.