December 5, 2022

New for ICE FISHING 2021:

Unique shape, blasting rattle and flicker tail are sure to trigger big bites

BEMIDJI, Minn. (September 30, 2021) – All-too-often lures are described as “deadly”. Death to the fish, because so many are caught in the clutches of these baits. But how about a lure that’s both deadly and, well, dead? Like in the shape of a coffin? That’s precisely what the lure designers at Northland have embalmed.

Northland is proud to introduce a radical new design in ice fishing spoons. Shaped like an actual casket, the Buck-Shot Coffin Spoon™ is anything but dead in the water. It’s flat-sided profile produces a tantalizing tumbling and gliding action throughout the water column. The specially angled, flat sides not only generate its unique action, but also dazzlingly reflect light, drawing fish in from afar. Bolstering its robust action and flash, an internal brass rattle yields audible cues, appealing to the lateral line senses of various fish species. And the cherry on top is the Buck-Shot Coffin Spoon’s clever flicker tail, which mimics a baitfish’s tail on every pump.

Gold Shiner and Purple Wonder and UV Electric Perch (top to bottom)

Northland pro-staffer Brian “Bro” Brosdahl comments: “The new Buck-Shot Coffin Spoon is a fantastic design, built to drop down in the water column fast while tumbling in a distinctive fashion. It’s a real walleye killer, and effective on jumbo perch, too. I had the chance to field test the spoon and was really impressed by how it calls fish in.

“Because the shape of the Buck-Shot Coffin Spoon has so many different angles, it reflects and refracts light and colors in every direction. It’s a good search lure. So, if you’re hole-hopping, this is the spoon to fish. It’s a great bait for shallow and deep water. Add in the loud brass rattle and you’ve really got something. Drop it down, one quick hop, and then shake it in place to stir up the fish.”

UV Pink Tiger, Super-Glo Chub and Sneeze (top to bottom)

Bro adds: “The Buck-Shot Coffin Spoon is just a great idea and design, and what’s going to amount to another deadly weapon in the arsenal.”

In preliminary testing across the Ice Belt, the Buck-Shot Coffin Spoon has already proven effective on walleyes and jumbo perch. From shallow water flats to deep basins and humps, it’s radical design draws fish in like no other. For anglers searching for a new bait to draw fish in, there’s no better choice—the Buck-Shot Coffin Spoon just gets the job done.

The new Buck-Shot Coffin Spoon is available in 4 sizes (1/8 oz., 3/16 oz., 1/4 oz., and 3/8 oz.) and 12 distinct fish-catching colors, including glow, UV, and metallic patterns, as well new in-demand patterns being released in 2021. Each pack contains one (1) Buck-Shot Coffin Spoon™ per card. MSRP is $6.99.

Bubblegum Tiger, Wonderbread and Super-Glo Redfish (top to bottom)

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.