December 9, 2022

Northland Fishing Tackle® Goes Rock ‘n’ Roll

BEMIDJI, Minn. (April 7, 2021) – In March of 1958, rockabilly guitarist phenom Link Ray released his single “Rumble” and listeners immediately took note with dance halls and jukeboxes practically wearing out the vinyl. The instrumental featured some of the first uses of distortion and feedback that would shake up the rock ‘n’ roll scene forever.

Now, over sixty years later, Northland Fishing Tackle® is proud to release its own rock ‘n’ roll sensation with the name Rumble – a premium hardbait designed by Northland chief bait designer Jarmo Rapala. The Rumble Stick is a deep-diving crankbait available in two sizes with varying diving depths. For the hardcore trolling game, you’ll discover walleyes and other species find their unique roll and action simply irresistible!

Gold Perch
Steel Chartreuse

The #4 Rumble Stick dives 18’ to 25’ and the #5 dives 23’ to 32’. Each is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. With regards to the manufacturing process, Jarmo Rapala says, “There is no other manufacturer building baits with this construction method. The result are baits that are strong, durable, and offer precise actions in the water.”

Northland pro Joel Nelson comments on the durability of the individually tank-tested Rumble Sticks, “The construction of the baits is important for trolling. Oftentimes, I’ve caught muskies and big pike in open water areas. And if you’re catching basin walleyes, the bait’s going to take some abuse – from netting big fish and sticking in a fish’s mouth and leveraging the bait out it’s helpful to have a bait that’s so well constructed and holds up. Northland’s HCM process is a real game-changer in terms of bait construction.” 

Designed to imitate larger baitfish forage, the bait features a tight action that attracts aggressive gamefish response. The Rumble Stick is available in a multitude of 15 colors, from match-the-hatch patterns to bright and vibrant custom paint themes. The Rumble Stick features premium short shank treble hooks and an oval split ring on the line tie.

Northland pro Brian “Bro” Brosdahl remarks, “The Rumble Stick is exactly that trolling crankbait I’ve been looking for. They dive deep and their tight wobble really grabs the attention of fish. And the colors are just dynamite for the trolling game!”

Bro continues: “The Rumble Stick is a big game tool. It’s a great bait for trolling a deep weedline or deep structure or over open water like in the Great Lakes and your bigger walleye factories. The Rumble Stick has a digging, shaking motion and a side-to-side movement that gives it a great tail wag. It’s good for calling in fish from a distance. It’s just the bait for catching big walleyes, pike, and trout. It has super sharp hooks and comes in 15 fish-getting colors to match the hatch of any location. And you’ll find plenty of unique colors without the custom paint job price.”

Purple Wonder

Northland Team Pro Joel Nelson adds: “The Rumble Stick dives super deep. So much of the summertime walleye fishing for years has focused on contour breakline trolling, but a lot more anglers are now relying on their electronics to find deep, suspended fish. With Rumble Sticks diving anywhere from 18- to 32-feet, you’ve got a really nice range to target open basin fish. And you don’t have to pull leadcore line necessarily, which is what most guys are doing to get down that deep. Pulling a balsa bait like the Rumble Stick over those suspended fish is a proven tactic. The Rumble Stick is perfect for trolling down deep and the smaller size is ideal for trolling sharp contours and breaklines.”

Nelson continues: “I really like the color selection because in clear water situations in big walleye factories like MIlle Lacs, Lake of the Woods, and the Great Lakes it’s all about color. Anglers are either matching the hatch trying to make the bait look like predominant forage like in the case of Lake of the Woods or they’re trying to do something crazy, like the firetiger color varieties and the Wonderbread patterns. Guys for years have been winning tournaments everywhere from the Mississippi River, to Mille Lacs, the Great Lakes, and Lake of the Woods on custom colored crankbaits and Rumble Sticks look like that right out of the box.”

You’re going to want to up your game with Northland’s new custom Rumble Stick…fishing’s definitely better with balsa.

Silver Shiner
Purple Tiger

Ruble Stick Features and Specifications:

  • Heat Compression Molding (HCM) Construction
  • Welded Through Wire Construction from tie eye to the tail
  • Individually Tank-Tested
  • Size- #4- 4.25″, 3/8oz, #4 hook (Depth- 18-25ft)
  • Size- #5- 5″, 5/8oz, #3 hook (Depth- 23-32ft)
  • Made from Premium Balsa
  • MSRP $9.99

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.