December 1, 2022

Northland Fishing Tackle’s Nick Lindner tries his luck on Chequamegon Bay

BEMIDJI, Minn. (January 27, 2021) – Lake Superior’s acres are tabulated in millions, 20.288, in fact. Of those, however, only a fraction is considered ice fishing territory. But in aggregate, when you compile Canada’s portion with shoreline zones in Minnesota, Wisconsin and Michigan, we’re still talking hundreds of thousands of hardwater acres.

One of the most hallowed winter fisheries is Wisconsin’s Chequamegon Bay. Trenched between the cities of Ashland and Washburn, Chequamegon Bay opens into the iconic Madeline Island and Apostle Islands – revered tourist destinations. But in the dead of winter, ice fishing pumps the blood flow.

Recently, Northland Fishing Tackle’s Nick Lindner took the offer from pro staffer Jarrid Houston to drop lines in the bay. Together, along with local ice ace Eric “Sherpa” Holl, the trifecta tripled down on an array of species, including splake, brown trout, herring, whitefish and even schoolie Coho salmon.

The day’s play was operating in hydrogen clear waters around the 50-foot mark. And unlike your average walleye or panfish excursion, Lake Superior’s pelagic species don’t hunker down in a zone. In this instance, “pelagic” meaning fish that aren’t bashful about utilizing the entire water column.

In this video, the team plays cat-and-mouse, literally teasing fish from the bottom to just beneath their boots, turning what was a red mark on the flasher into a dramatic sight-fishing finish.  

Houston, a Lake Superior veteran, says perfect lure selection is paramount when targeting sight-feeding fish in such clear water. His tools of the trade include Northland’s Glo-Shot SpoonMacho MinnowBuck-Shot Flutter Spoon and Rattlin’ Puppet Minnow.

Great Lakes ice fishing is novel and foreign to many out there, so this video is for you…

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.