November 29, 2022

Bass fishing phenom Jeff “Gussy” Gustafson knows his way around the ice.

BEMIDJI, Minn. (February 8, 2021) – Bagley and Northland Fishing Tackle pro Jeff “Gussy” Gustafson is not only known for his prowess on bass waters, but also has a storied career on the ice. When he’s not traveling on the Bassmaster Elite Season, you can find Gussy somewhere on Lake of the Woods’ expansive waters near his hometown of Kenora, Ontario.

After spending the day preparing to hit the road for the new Bassmaster Elite Season, Gussy gets out for an evening walleye bite jigging the new Glo-Shot® Fire-Belly Spoon.

A longtime fan of the Buck-Shot Rattle Spoon, which he’s caught literally thousands of walleyes on, Gussy now recommends that anglers look to the Glo-Shot Fire-Belly Spoon as a new walleye and perch magnet. “It’s cool to give fish—especially if you’re fishing a pressured spot—a new look with these baits,” says Gussy. 

Gussy walks through the bait and how he likes to fish it with a minnow head, as well as explains the huge success he’s had with a variety of fish species—walleyes, crappies, perch, and even lake trout.

For those of you not familiar with the Glo-Shot Fire-Belly Spoon, it relies on its proven exposed light stick-stick model that provides angler a powerful Red, Green, or Chartreuse glow which lasts over eight hours. The bait attracts fish from afar, drawing more interest and activity beneath you when targeting a host of fish species. The Glo-Shot Fire-Belly Spoon utilizes a lead-free Z-alloy (Zinc) body to cut through the water column, reaching fish faster and without oversizing the offering.

The Glo-Shot Fire-Belly Spoon is available in 14 fish-catching colors inside and outside of the UV spectrum. Add the fact that anglers can purchase individual glo-sticks to mix and match colors, you have an endlessly customizable bait to address any situation on the water.

With an MSRP of $7.99, the Glo-Shot Fire-Belly Spoon comes ready to fish, one bait per card, in 14 colors and four sizes 1/8 (#10 hook), 3/16 (#8 hook), ¼ (#8 hook), and 3/8 (#6 hook) for a variety of species from panfish to walleye and lake trout.

Stay tuned to Northland’s video feed for an update on Gussy’s Bass Elite season and occasional tip from the ice! 

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.