November 29, 2022

Shad Bait Now on Shelves

Back by popular demand, Daiwa’s SC Shad swims above other shad-style crankbaits

Cypress, CA (January 14, 2021) – The anatomy of a freshwater shad is unmistakable. Bulbous eyeballs. Smallish head dropping down into a spade-shaped sternum that ramps back up into the shad’s distinct forked tail. You know what they look like…and so do the fish.

Shad are as abundant as they are recognizable, too. They’re common reservoir and lake inhabitants, as well as frequent fliers in most North American river systems. And because of the baitfish’s copiousness, the marketplace is overwhelmed with shad-style hardbody baits. No doubt you own a few or dozens of them.

But you can trust Daiwa when they say it’s worth making space for a couple more. Returning to the fishing market, and now available, Daiwa reintroduces the prolific and petite SC Shad, a shad-style crankbait like none other.

You’ll immediately appreciate its picture-perfect-profile, a dead ringer for the real thing. Equally exquisite is the SC Shad’s signature wobble. There are numbers of other realistic looking shad-style baits, but none tuned this perfectly and capable of summoning so many bites. Fish one head to head. You’ll appreciate the results.

At only 2 inches long and 1/8-ounce, Daiwa’s SC Shad ideally matches adolescent shad, which are mainstay forage for freshwater gamefish. Typically schooled, young shad often ball-up just beneath the surface. To that point, the SC Shad dives only 1- to 2-feet on the cast, modestly deeper when trolled.  

The SC Shad casts to perfection as well. An internal counter buoyance sound weight not only stabilizes the bait but adds an alluring sonic rhythm. And when it’s time to set the fish, know that a pair of VMC #12 treble hooks are up to the task.

Daiwa recommends 6- or 15-lb. test J-Braid x8 braided line to maximize running depth and sensitivity, along with an 18- to 24-inch J-Fluoro fluorocarbon leader. 

The dynamic SC Shad is available in both natural and eye-popping colors. Prism Shad, Rainbow Trout, Himenmasu and Crystal Black Pearl get the call when matching native forage, while Gold Orange and Bubble Gum demand to be seen.

Beyond bass – largemouth, smallmouth and spotted – Daiwa’s SC Shad is prolific on walleyes, trout and outsized panfish.

MSRP $7.99

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at